LinkedIn Ad Update: Will Group Identity Tank Your Ads?!
By Scott Davenport |
There’s a new feature on LinkedIn called “LinkedIn Group Identity Targeting” and, according to LinkedIn, they \”apply privacy-enhancing methods to our first-party data to group members together. Groups are based on shared professional traits, such as a member’s job title, company, industry, and more. Groups leverage our first-party targeting attributes to ensure that members of […]