In the world of business, your profile photo is a way for you to remind people that your company is just some faceless entity. Having a great photo can help others remember that there’s a living, breathing person behind your online persona. According to the statistics, LinkedIn members who have a photo on the profile receive […]

If you want to create a social selling strategy on platforms like LinkedIn that is profitable, then look no further. The Top Dog Social Media team is here to share LinkedIn tips in the infographic below where they cover the following: Personal branding – the foundation of social selling on LinkedIn Content marketing – build authority, credibility, and trust Explore opportunities […]

Business to business services (B2B) is a business model where companies create products and services for other businesses and organizations. Regardless of your business’s size, you will, at some point, need to purchase products or services from a B2B company. When it comes to marketing your B2B business, one of the big places you will […]

On many social media platforms, there are usually an easy way of unfriending or removing people from your friend/connection list. On Facebook, you just find that person’s profile, tap below the friend icon below the cover photo, and tap Unfriend, and you’re good. On Twitter, you find the person who you wish to unfollow, and […]

Are you having troubles trying to think of content ideas to post on LinkedIn? There will be days when coming up things to post can be challenging, as many of us have experienced over the years. This can be called \”Idea Purgatory.\” Luckily, there are things that we can use to help us get out […]

There are many people on LinkedIn who typically make their profile simply an afterthought, as a good number of LinkedIn members will have it half-done, or just have bits of their resume copy and pasted in. These folks tend to be in the frame of mind that LinkedIn won’t help find the job they really […]