LinkedIn Ad Update: Will Group Identity Tank Your Ads?!

There’s a new feature on LinkedIn called “LinkedIn Group Identity Targeting” and, according to LinkedIn, they “apply privacy-enhancing methods to our first-party data to group members together. Groups are based on shared professional traits, such as a member’s job title, company, industry, and more. Groups leverage our first-party targeting attributes to ensure that members of the group are similar.”

In this LYFE Marketing video, they cover what Group Identity is in depth and how to use it to your advantage.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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