Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Right now, somewhere in the world, somebody wants to find a business just like yours and purchase an product or take advantage of a service. Basically, the need a solution, and you very well could be the answer they’re looking for. The only question is, will they find your business, or will they end up […]

Aside from social media, brand-related keywords help you better understand the search presence and ad strategies of your competitors. As an example, having HVAC branded keywords related to services your company provides can help highlight search ads that your competitors are running. But what\’s the difference between branded and non-branded keywords? With branded keywords, you […]

No matter the industry you find yourself in, you know you will always find competition from other brands and businesses. With competition, comes people going to those other businesses, so what can you do to bring them over to yours? One idea would be to utilize the competitor\’s name as a keyword, as well as […]

Do you want to see your brand continue ranking really well in the SERPs? We know that that can be a challenge, especially with all the changes Google and Bing go through. You want to be sure you are able to maximize the true value of your keyword data. In this episode of Whiteboard Friday, […]

Sometimes, too much of a good thing is bad for you. This is true for so many things in life, and SEO isn\’t any different. To be more specific, we are focusing on keyword stuffing. Have you written a blog post or article for your HVAC site and tried your best to put as many […]