Sometimes, too much of a good thing is bad for you. This is true for so many things in life, and SEO isn’t any different. To be more specific, we are focusing on keyword stuffing.
Have you written a blog post or article for your HVAC site and tried your best to put as many important keywords as possible into it thinking that it’ll help Google rank it higher in the SERPs? Although we all get why you’d want to do this, but if you put in too many of the keywords, you’re losing focus on what the content is supposed to do. Sure, you want to draw as many people in as possible, but you want to make sure the content focuses on what’s truly important – the information, and not the keywords.
Yes, keywords are definitely importantly, but it’s all in how many you use, and how they’re implemented into the content on the page.
Back before SEO was really a thing, the only thing Google had was a basic set of signals it used to determine where it would fall in the SERPs. One of things in that set was keywords. If you used a good amount of them, then the your web page would have a better chance of getting a good ranking.
That was then, though. What about now? What does Google do with websites and pages that contain a high number of keywords in its content?
Check out this column over at Search Engine Journal to find out!