No matter the industry you find yourself in, you know you will always find competition from other brands and businesses. With competition, comes people going to those other businesses, so what can you do to bring them over to yours?
One idea would be to utilize the competitor’s name as a keyword, as well as some of their keywords, when doing keyword research. By doing this, you’ll start showing up in the same search results as your competitor(s). This will open up your brand for more possible clients.
Of course, you’ll want to be careful when doing this, as there is a chance that initiating a bidding war, intentionally or not, can spiral and backfire. When you begin bidding on a competitor’s keywords, the potential stands for your competitor to do the same right back at you.
So make sure you take the following video with a grain of salt.