URL Changes Aren’t Simple For Google Search

Google has released a video where John Mueller describes the SEO impact of the changes that you make to the URL structure of your website.

In the video, Mueller of Google said that if you create changes in the structure of your web pages, then it’ll take a while for search engines to fully process it. It typically takes about a month for this to take place.

John Mueller summarized the key points of a detailed documentation on site moves (which you can find here), and here are the key points:

  • Do the research before doing the migration
  • Time the update when it is a good time to have a dip in traffic
  • Create a list of the old and new URLs for mapping purposes
  • Implement the migration with 301 redirects and internal site updates, like navigation, XML sitemaps, etc
  • Monitor the migration with analytics and Search Console

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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