Brand mentions are basically mentions made regarding product or service reviews, blog posts, educational content and news articles. There are those who believe that brand mentions directly affect the online reputation of a brand or product. In a recent Google SEO Office Hours video, Google\’s John Mueller was asked how important unlinked brand mentions were […]

If you\’re thinking of changing your HVAC website\’s hosting provider, will there be an impact on your SEO and search rankings? If so, will it be good or bad? Google\’s John Mueller answered this in a recent Ask Googlebot video on YouTube. Here\’s the question that was asked by a viewer: “Does migrating a website […]

We will soon be seeing the end of Google’s Expanded Text Ads, which will happen in June of this year. In it’s place, they will be replaced by Responsive Search Ads as the default text ad type. If your business is still utilizing these types of ads, you may want to listen up! In the […]

Google has released a new API for Google Business Profiles, which can be used to obtain call history data for your Google Business Profiles programmatically. With this new API, you can query Google to obtain your calls history data that you can see in your Google Business Profile manager, which can be found under the […]

Are you still trying to sort out your new 2022 SEO plan for your HVAC business? Do you need some background stats and information that’ll help you formulate it? Oberlo has created an infographic that shows us some important insights into Google search usage that shows us the overall usage trends, popular searches, the value of Google in […]

By creating a well-written meta description, you will find that the web page it belongs might actually raise the clickthrough rate of your business\’ organic search results. The means that more people will see your webpage/website and you might see a rise in business. Good, compelling meta descriptions can help entice people to click through […]