By creating a well-written meta description, you will find that the web page it belongs might actually raise the clickthrough rate of your business’ organic search results. The means that more people will see your webpage/website and you might see a rise in business.
Good, compelling meta descriptions can help entice people to click through to visit your website, as well as assist Google and other search engines in understanding what each of your web pages are all about.
But does this mean that meta descriptions are a factor in Google’s algorithm? It’s time to find out!
Search Engine Journal has a column written by Miranda Miller where she discusses the claim, the evidence for and against, and their verdict on whether meta descriptions are a Google ranking factor.