Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the […]

The folks at Search Engine Journal discuss new opportunities for Microsoft Audience Network campaigns! Greg and Shep sit down with John Lee and Amanda Farley to discuss breaking news from Microsoft Advertising.

Instagram ads have taken the advertising game to an unheard level. From understanding carousels to Instagram stories, this video will assist you with learning the intricate details of Instagram advertising and how you can get your promotion seen on your prospects\’ feeds.

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These formats […]

Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content. This could give HVAC quite an extra advantage when trying to post ads and promotions for potential clients. According to Twitter, they have over 200 video content partnerships, which […]

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to […]