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LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach (Infographic)

New insights were published recently by LinkedIn that shows the benefits of brand and lead-gen marketing. These insights will help show how both can be used to generate better results for your business. LinkedIn shared a number of reports that described a number of marketing approaches and how brands see success with each of them. The data does show …

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whatsapp, communication, smartphone

Facebook Will Be Allowing Businesses To Create Facebook Ads From Within WhatsApp’s Business Tools

Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the …

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Twitter Re-Brands Its Ad Options To Simplify Its Promotional Offerings

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These formats …

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Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content. This could give HVAC quite an extra advantage when trying to post ads and promotions for potential clients. According to Twitter, they have over 200 video content partnerships, which …

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Microsoft Will Be Auto Applying Ad Suggestions – Here’s What Advertisers Should Know

Beginning March 2021, it’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to …

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LinkedIn Gives New Video Ad Tips Based On Over 3500 Campaigns (Infographics)

When it comes to content type, video is the best on all social platforms when it comes to performance. If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its potential. This is the same for LinkedIn. Since we look at that platform as a …

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