Though most businesses have a Facebook page, understanding how to achieve Facebook ad results is not so readily apparent. With the right strategies, you can create an ad that gets significant results.  Social media advertising continues to rise as a favorite marketing channel among businesses. It’s easy to see why–social media has the power to …

The Do’s and Don’ts of Creating a Successful Facebook Ad  Read More »

There will be many marketers that will tell you that there is a strong importance to using Twitter as a lead generating resource, and is an important component of your community building strategy. With Twitter advertising, your lead generation will be pushed to the next level, as the social platform has become reached the same …

Twitter Shares Ads Best Practices That Will Help You Refine Your Tweet Marketing Approach (Infographic) Read More »

Advertising is an important part of being able to maintain a successful business. With all the right advertising methods in place, you will be able to keep existing customers coming back. This will help you not only keep your current clientele, but you will also grow it even further. Sure, having the right ad copy …

Ad Graphic Mistakes That Are Hurting Your Results Read More »

DId you know that video ads are considered the highest converting ads on social media? This is certainly the case if they’re done correctly! With social media video ads, they can help capture attention, and are great for remarketing based on previous viewing thresholds, and are overall more cost-effective. So why wouldn’t you want to …

What Makes The Best Social Media Video Ads Read More »

As an HVAC business, do you want to reach as broad of an audience as possible? If so, you might want to consider using Facebook, assuming you haven’t already. Facebook is an incredible place for any business to market their ads, especially with an install base of over 307 million users using the platform everyday. …

What Is the Right Facebook Ad Format for Your Business? Read More »

Making lower funnel ads are just as important as making upper funnel ads. In the following video, John Lincoln shows us how we can get clients to convert through the creation of better lower funnel ads. What are lower funnel ads? They are the last ad that pushes the customer to purchase something. Elements to …

How to Create Better Lower Funnel Ads Read More »