Making lower funnel ads are just as important as making upper funnel ads. In the following video, John Lincoln shows us how we can get clients to convert through the creation of better lower funnel ads. What are lower funnel ads? They are the last ad that pushes the customer to purchase something. Elements to …

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Twitter is a great social media platform that your HVAC business can use to draw in potential clients, since it connects you and your business with what’s happening in the world on a daily basis. With Twitter, you will gain access to real-time trends, allowing you to get a read on your brand’s public reputation. …

How To Easily Increase Followers and Get Sales With Twitter Ads Read More »

Have you decided to finally advertise your HVAC business on LinkedIn, or have you already gotten started? With LinkedIn, you can track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn provides a lot of benefits for advertisers, such as an expansive audience to multiple ad formats to accurate audience data. …

How to Run Ads On Linkedin (In 5 Easy Steps) Read More »

CPA marketing is a great way for your HVAC business to generate leads, but it isn’t always clear how you should be doing it in the most successful way. In the following HubSpot video, you’ll be shown how you can optimize for various platforms based on how they prioritize bidding, offer tips for creating across …

Cost Per Action Ad Marketing – Secrets to Get High ROI Read More »

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out …

Self-Serve Podcast Ads Arrive on Spotify, And More Read More »

You rely on your Facebook ads to build an audience for business, attract customers, and drive relevant traffic back to your site. If you don’t use analytics, you won’t be able to see the real impact of your ads. Are you not sure what to do when checking your Facebook ads performance though? LYFE Marketing …

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If you’re into B2B marketing for your HVAC website, LinkedIn is a great place to go! LinkedIn Message Ads is a great too you can find in the business platform, and is a source of marketing potential since it can be personalized as users receive message directly to their inbox. This means that your HVAC …

LinkedIn Advertising Guide: How To Use LinkedIn Message Ads Read More »

A new overview has been published by LinkedIn that shows how to make the best use of its ad tools for different campaign objectives. The overview outlines specific ad elements you should consider in a number of different approaches when advertising in LinkedIn. The following infographic looks at the targeting and presentation that everyone should consider for …

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options (Infographic) Read More »

There are a lot of SEOs and marketers out there that look at digital marketing as both an art and a science. Even then, it can be challenging to create really good ads that would make people come visit your HVAC site. So, what does it take to create a good ad? This is what …

What Does Good Text, Display, and Video Ads All Have? Read More »

Facebook ads vs Google ads, which one is better? Check out this new LYFE Marketing series where they will discuss the pros/cons of digital marketing channels and strategies! In this video, they will talk about Facebook Ads vs. Google Ads, and which one is the BEST advertising platform for businesses.