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Did you know that user generated content can be a major boon for your business? In marketing, user-generated content (also known as UGC or consumer-generated content) refers to content related to your brand that’s created by someone who’s not an ...

A number of marketers considers the moment that Halloween ends as the unofficial start of the holiday season. But there are a lot of people out there how don\'t really agree. But in reality, almost a third of consumers begin ...

As we have all heard by now, Google will be moving Google Analytics to GA4 in July 23. This means that we have less than a year to migrate everything over to the newest version of GA if we want ...

If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, ...

Having an effective content strategy is an important aspect in today’s competitive business environment. Content can help you build trust with your target audience, which will allow you to make a real connection with them. Content is the basis on ...

It’s not a surprise anymore. We have heard a thousand times about how SEO is a vital digital marketing tool. It’s crucial because it makes your website more visible, allowing more traffic to flow through your website, giving you more ...

For a basic cross-platform advertising definition, you can think of it in the sense of any other advertising campaign, except it straddles multiple channels, including the likes of radio, TV, paid search, social media, and the like. If you focus ...

On many social media platforms, there are usually an easy way of unfriending or removing people from your friend/connection list. On Facebook, you just find that person’s profile, tap below the friend icon below the cover photo, and tap Unfriend, ...

Are you thinking of branding your business on YouTube? If so, you will certainly be heading in a positive direction regarding your overall marketing strategy. YouTube can be a great place for your brand, no doubt about it. If you ...

Have you ever done a search on a particular query on Google Search one day, found a result you liked, but then when you search for it again the next day, it’s suddenly gone? Somebody clearly had it removed from ...

You’ve spent years in your industry, and now, you can call yourself an expert in your field of expertise. Perhaps at this point, you’ve thought about writing a book about what you know because you feel you can share that ...

Managing SEO tasks can require a lot of data. Although a lot of SEO tools that are available out there includes their own analytics packages, it can be awkward to gain a clear picture of your overall situation while jumping ...

Brand marketing is the promotion of a brand’s products or services in a way that enables you to structure relationships with your audience.. It involves creating and maintaining brand/relationships and marketing brand attributes. In the end, it gives you a ...

In this episode of the SEJ show, Krista Seiden of KS Digital and former VP at Quantcast talks with Loren Baker about the benefits and advantages of Google Analytics for paid campaigns. The two also discuss opportunities that marketers have ...

For every business, a good marketing budget is critical for success, as it forms the basis of any expenditures that are involved in a marketing campaign. Something we should all keep in mind is this – marketing isn’t just doing ...