Managing SEO tasks can require a lot of data. Although a lot of SEO tools that are available out there includes their own analytics packages, it can be awkward to gain a clear picture of your overall situation while jumping between these platforms.
This is where Google Sheets can really come in handy.
If you don’t already know, Sheets is Google’s free version of Excel. Not only does it have easy collaboration, it’s main benefit is a direct integration with Google’s other tools, such as Keyword Planner and Search Console.
Although Sheets isn’t perfect, there are a number of ways you can use Sheets for SEO.
Jackie Chu, the SEO Intelligence Lead at Uber Technologies in San Francisco, wrote a post for Search Engine Land where she she shares 11 formulas and tips that she uses for keyword management, internationalization, content/URL management and dashboards.