Blog

It seems that a lot of people who aren\'t in SEO, but want SEO to happen to their business website might eventually ask one particular questions - how long does SEO actually take? Understandably, a definitive answer is always nice, ...

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means ...

All websites are created differently. Topics, content, number of pages, it\'s all different. Even in the same industry (just like in HVAC), websites can be vastly different in how big they are, even if we\'re talking small business. When you ...

A lot of people have heard of Instagram, and many of us uses the platform on a daily basis, but how many of us have heard of or have used Reels (which is Instagram’s short term video feature similar to TikTok)? ...

WordPress has always kept up on updating their platform in the background, but sometimes, problems occur. In this case, version 10.2 of WordPress Gutenberg, has been found to cause \"fatal errors\" because of an incompatibility issue of WordPress. It seems ...

It’s now easier to mange your HVAC reviews in a new location in Google My Business. With this new feature, you can check on the status of previous takedown requests in addition to allowing you to report issues with reviews ...

When it comes to content type, video is the best on all social platforms when it comes to performance. If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its ...

Outreach is important. We can’t always expect people to just find us by way of luck and magic. It seems that people only think of HVAC when they need that service. In this case, it\'s more important than ever to ...

So you’re looking for backlinks. But what is a backlink? According to ahrefblogs, “backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to ...

Moz Learning and Development Specialist, Zoe Pegler, walks you through how you can use STAT to win featured snippets in five easy steps. https://www.youtube.com/watch?v=rvTuYWabdbs

Remember back in the day when you\'d write blog posts or pages for your website? If you wanted to be found by Google, and thus by searchers, you\'d try your best to cram your content with keywords. Keywords would be ...

Security is an important thing for everyone, and it is no different with web-facing pages. These pages are were hackers are fought as thy try stealing company secrets. Because web pages theses days typically leverage resources from multiple origins (domain), this could ...

Do you upload videos dedicated to HVAC? If so, I\'m sure at some point, there might have been a time when YouTube has copyrighted or flagged a video or two. That\'s never fun. But, YouTube has been working on a ...

Danielle Marshak, Product Manager at Google, shares with us best practices to help our videos appear in Google Search and Discover. In this video, we will find out how Google indexes videos, features where videos appear on Google, and what ...

It\'s possible to obtain estimated website traffic data through different tools, such as SimilarWeb or Alexa, which all have different degrees of features and accuracy levels. There are also other tools that are designed for specific purposes, all of which ...