Blog

What are the Makings of a High-Quality Link?

In this episode of Whiteboard Friday, link building expert, Paddy Moogan is here to tells us what kinds of links are considered “high quality”, as well as taking us through link relevancy, link diversity, link authority, and the sustainability of ...
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Google Insights Page Is Now Globally Available

Google is currently rolling out the new Google Ads Insight page worldwide after being in beta for some time. The Insights page became available to advertisers on April 14, and shows trends that are custom-made to your business. This page lets you ...
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How Do You Make the Most of Crawl Stats in Google Search Console?

With all the things you ca do in Google Search Console, it isn\'t always going to be easy to find every single thing or know everything that you can do, so it isn\'t shocking when you discover a report that ...
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Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads

In this episode of Marketing O’Talk, George Finn, Joe Martinez, Michelle Morgan, and Mark T Saltarelli, sit down to discuss experiences they’ve had with lead generation ads. Not only that, they talk about their best practices to make their efforts ...
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A Research Paper By Google Reveals a Shortcoming in Search

When we have something that we want to search for online, we typically our query usually takes the form of a question that we input into Google\'s search bar, and Google does its best to give back a list of ...
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A Business Guide to Pinterest (Infographic)

Pinterest is currently regarded as an incredible space for both marketing and eCommerce marketing potential. Because of this, if you’re a marketer, it’s a good idea to know that, as a platform, Pinterest is a wonderful place to drive both ...
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5 Huge Trends That Is Changing The Future Of Digital Marketing

2020 was quite a year for everyone. It really changed up how we think, act, the things we do and how we do them. For businesses, the digital marketing strategies that were in place before the pandemic crumbled once COVID ...
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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

User generated content (UGC) is an incredible way to help expand your marketing potential on the Instagram platform. The focus of platforms like Instagram (as well as ones like TikTok), where we see content meant to engage in community, with ...
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Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress

According to Wordfence security researchers, it seems that almost every plugin tested to Elementor had some kind of vulnerabilities. A number of plugin publishers, once contacted about these weaknesses, updated their respective plugins. Even the Elementor page builder plugin was ...
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Google Ads Begins Roll Out Of Auto-Applied Recommendations

On April 14th, Google reported that auto-applied Google Ads recommendations have have been formally dispatched. This feature is “rolling out the option to apply recommendations automatically” where there will be over 17 recommendations to choose from that can be applied within the ...
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How To Do An SEO Audit To Improve Your Rankings

In this Semrush video, we will learn all about the process of doing an SEO Audit on your website in order to find technical mistakes that could negatively affect its performance. https://youtu.be/mYDdUPhBqa4
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How to Get Started With YouTube Audio Ads

As we have YouTube for a while now, many of us are familiar with the standard video ad, and we would expect to see these video advertisements before every video we watch on the platform. But what if you were ...
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Marketers Unsurprised By Google’s ‘Project Bernanke’, ‘Jedi Blue’

Google is seems to always be in some sort of legal trouble, but that comes as no surprise. A company that large and widespread across the world is bound to get in trouble for something, somewhere. Back in December of ...
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Some SMBs Learned Social Media Marketing By Just Doing It

In a survey of over 400 entrepreneurs, SkyNova discovered that 70% of SMBs learned about social media marketing simply through guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the ...
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LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

Are you running an HVAC business and you want to really maximize your LinkedIn marketing campaign? Then you\'re in luck! LinkedIn wants to help marketers do their best with their campaigns, so it launched a new overview of its various advertising options, ...
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