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When it\'s time to begin promoting for an HVAC product or service that you provide, some advertisers will create new ad copy with a new headline and call it good. But that just isn\'t always enough. There\'s more to getting ...

Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists ...

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the ...

Over the years, Chatbots have really grown and come out of their shells as useful tools for brand websites. But even with all the growth they’ve gone through, they still have their flaws. In this SEJ video, Dr. Michelle Zhou, ...

Google Search Console has released two brand new features that are meant to improve how efficient data gets analyzed in reports. The two updates includes: Regex FiltersRevamped Comparison Mode What exactly do these two features do? Check out Search Engine ...

Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want ...

During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. ...

The reputation experience management platform, Reputation, has recently acquired the social experience management platform, Nuvi in order to enhance their social listening capabilities. Reputation’s purpose is to aggregate and analyze solicited and unsolicited customer feedback in order to keep the ...

Are you in the HVAC industry with a strong marketing strategy? There are all kinds of different styles of marketing that you\'ll be able to pull off, but have you tried video yet? If you haven\'t, using video for marketing ...

Depending on how a website is created, kept up and maintained, the quality of it can vary. Sometimes it can be a good site, sometimes, not so much. When you have a site that is the centerpiece of your brand ...

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn ...

If you want to improve your business’ Google presence, you’re in luck! The team over at The Website Fixer has given us 8 Google Maps stats that highlight its importance. These stats have been placed in the following infographic. Check out the infographic for ...

Having a variety of payment methods are great for any business. It gives everybody greater options in case a consumer or client doesn’t have that one popular payment app. The app the helped to revolutionize the ecommerce scene and helped ...

Influencer marketing can be a powerful thing, especially if you can create a fruitful partnership with social media influencers. These kinds of partnerships can really help boos the success of your campaign, especially on the platforms that really focus on ...

Changing with the times is inevitable, and this applies to all business sites who wish to keep with the times and with clients and consumers. Recently, a study by market research firm Bastion db5 came out that had over 1,300 ...