Because of the constant change Google’s search algorithm is always going through, it’s always a good idea to have a link building strategy for your HVAC business’s digital marketing plan. Despite the constant evolution of Google’s algorithm, links will always be a key indicator of website quality and trust.
If you can keep up a successful link building strategy, then you will be able to maximize your HVAC business’s discoverability online. This means you can connect with the widest audience possible. A recent Buzzstream study (612 small business owners in the US were polled for this study) found that a shocking 22% of small businesses (SMB) have a linking building strategy in place.
Despite the fact that only 612 SMB were polled, this is still enough to show that there’s a significant enough amount of issues and gaps in digital marketing knowledge.
You can read the full results here, or check out the below infographic.
Source – Social Media Today