Small Business and Link Building (Infographic)

chain, chain link, connection

Because of the constant change Google’s search algorithm is always going through, it’s always a good idea to have a link building strategy for your HVAC business’s digital marketing plan. Despite the constant evolution of Google’s algorithm, links will always be a key indicator of website quality and trust.

If you can keep up a successful link building strategy, then you will be able to maximize your HVAC business’s discoverability online. This means you can connect with the widest audience possible. A recent Buzzstream study (612 small business owners in the US were polled for this study) found that a shocking 22% of small businesses (SMB) have a linking building strategy in place.

Despite the fact that only 612 SMB were polled, this is still enough to show that there’s a significant enough amount of issues and gaps in digital marketing knowledge.

You can read the full results here, or check out the below infographic.  

Small business link building research

Source – Social Media Today

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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