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Last week, Yelp released a brand new trust and safety site. When scrolling through the site, here is what you’ll find that informs people about: Its recommendation softwareConsumer alertsContent moderation practicesInformation about the attributes that appear on business profiles The first ...

After struggling through the events of 2020, it’s time for us to look ahead to the future. More specifically, 2021. What is your HVAC plan of attack for your social media for the next year? Folks at Tech.co share stats that we ...

I think it’s pretty obvious at this point, but when we post content on the different social media platforms, we want it to get a lot of eyes on it. We want it to get popular, we want it to ...

We\'ve been given a first look at a brand new feature for Twitter called the Super Follow. This allows users to pay a monthly fee, and in return, users will gain access to Twitter premium content. During the Analyst Day ...

Out of all the things that are considered a Google ranking factor, Google Posts are not one of them. Even then, they can be a great resource for increasing local business conversions. In this episode of Whiteboard Friday, Greg Gifford ...

With the advent of social media, it seems that our average attention span has gotten shorter the more we use it. These days, it can be really easy to get somebody’s attention, but it’s just as easy to lose it ...

Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of ...

You\'ve been working on hard on your HVAC website, and you\'ve got your pages the way you want them, and you\'re blog posts are doing really well, too. But then, one day, the traffic going to one of your pages ...

Social media can be a godsend for all sorts of businesses, and the HVAC industry is no different. Facebook is a social media platform that has been quite popular, and is a great place to advertise your business. It\'s one ...

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank. In this Whiteboard Friday, Cyrus Shepard ...

We’ve gotten used to seeing plenty of snippets displayed in Google’s search results for a while now, but it seems that those snippets aren’t showing quite as often as they used to. Several different SERP tracking tools have noticed that ...

As of April 1, Google will be moving Showcase Shopping Ads to product Shopping ad groups. As part of the change, any Showcase ads and ad groups that you had will be removed, although users will still be able to ...

2020 was a crazy year, and I think we can all agree on that. There are things we all wish we could forget about. And it seems that that is exactly what happened on Twitter. According to the stats provided ...

Anybody who has been in business for any amount of time knows how important email is. After all, despite all the of the different forms of communication we have these days, such as texting, messaging, smartphone apps (such as WhatsApp), ...

Ever since the pandemic started March of 2020, businesses have done their best in order to evolve and adapt. Ever since then, new routines and processes have changed in order to keep their head above water as we attempt to ...