Is Google E-A-T Actually a Ranking Factor?

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank.

In this Whiteboard Friday, Cyrus Shepard explores if Google’s E-A-T is a real ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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