Is Google E-A-T Actually a Ranking Factor?

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank.

In this Whiteboard Friday, Cyrus Shepard explores if Google\’s E-A-T is a real ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders

Scott Davenport

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