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Anybody who uses search engines knows Google uses links like votes. But not all links are considered to be equal. A link that leads to a website that is generally considered competent and trustworthy, or it’s not. These types of ...

When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this ...

Google has recently released a new version of the Google Ads API, upgraded from version 6.1.0, which has only been around since April 10 of 2021. With Google Ads API version 7.0, a lot of changes of been made, all of ...

Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is ...

Website optimization can be a bit fickle some of the time. You need to ensure you have the desired elements down pat in order to be fruitful with your SEO strategies. After all, we want to make sure that your ...

The continued advancement of today’s technological advancements can give us cutting edge benefits to today\'s living standards. The increased functionality, efficiency and connectivity we can get, all due to technology serves us both personally and in business. But despite all ...

Your website has been created for your HVAC website, you\'ve successfully marketed to all the right people, and you\'re beginning to see traffic flowing to your site. But despite all the people visiting your site, nobody is talking the bite. ...

If you\'re an HVAC business that\'s been doing advertising on as many platforms as possible, including both Android and Apple mobile devices, this news is important to know about if you haven\'t heard about it already. As of this writing, ...

It seems that Instagram is coming out with a suite of brand new tools that will help influencers make money while using the platform. These new tools include creators shops, affiliate commerce and a “branded content marketplace” meant to connect ...

Here is a simple question that I’m sure can cause a debate amongst different SEO professionals – Is remarketing dead, or is it still alive and well? For those who somehow aren’t in the know, remarketing is “the process of using a javascript ...

Do you have any habits that you wish you could do without? Sure, we all do, but when we think of habits, at least for me, we think of something we do without thinking that impacts us negatively. But not ...

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their ...

Local search marketing has been a thing for a while now. It’s one thing to market for you brand generally, but it’s a different beast when you want to focus on a local area for your HVAC marketing strategies. With ...

The folks at Search Engine Journal discuss new opportunities for Microsoft Audience Network campaigns! Greg and Shep sit down with John Lee and Amanda Farley to discuss breaking news from Microsoft Advertising. https://youtu.be/yQU726Lj35k

Instagram ads have taken the advertising game to an unheard level. From understanding carousels to Instagram stories, this video will assist you with learning the intricate details of Instagram advertising and how you can get your promotion seen on your ...