COVID Shifts Social And Content In-House

It has officially been a year since the COVID pandemic first began. Since then, more brands have been shifting their marketing to in-house. COVID has really done a number on he landscape of digital marketing. This data comes from Gartner’s CMO Spend Survey.

Last week, Jennifer Hoffman share a chart in a tweet showing over half of the CMOs surveyed got rid of their agencies and ended up transitioning to brand marketing teams.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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