If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research or new studies and surveys and then pitching those things to writers.
A lot of the work comes down to this: the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl takes us through a real pitch email sent to a writer, which resulted in coverage of the story.
