How to Select Meaningful B2B SEO Keywords

When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well.

You’ll need to create content that can educate and inform your clientele if you want to marketing to them effectively.

So how do we identify the keywords that matter most to them? Let’s find out in this episode of Whiteboard Friday!

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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