The Psychology Of Pricing: How To Boost eCommerce Sales (Infographics)

eCommerce continues to change the picture in HVAC wholesaling, which has been accelerated by the pandemic-era move toward remote transactions, as well as continuing generational shift in the work force.

If you want to find ways to increase your HVAC eCommerce sales and find out how you an price your products effectively using psychology, you have found the right spot!

WF Business has shared some psychological pricing tricks that you can use in the following infographic.

Here’s a quick summary:

  • Cut the clutter
  • The left digit effect
  • Keep it low and small
  • Encourage value over bargain shopping
  • Deploy the decoy effect

Source – Social Media Today

Scott Davenport

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