Did you know that after Google, YouTube is the worlds second largest and most popular search engine based on Alexa traffic rankings?
YouTube has over 1.8 billion users every month (and that’s just the people who are logged in). That makes YouTube Google’s most popular service, with even more users than Gmail.
There are a number of HVAC business that are utilizing YouTube as a part of their marketing strategy. It\’s not even about just content either. It\’s just like the optimization you have to do with your website – if you don\’t optimize your YouTube content, then you won\’t find the kind of success you were hoping for.
Over on ACHR, Greg Fox he talks about his experiences with creating video for YouTube, and it didn\’t go well at first. But as he progressed, the quality of each video got better and better, as well as his editing abilities. As the quality of his videos got better, his popularity shot up as well.
According to his ACHR post, he said that, with YouTube, he has:
- Tapped into the billions of people watching monthly;
- Gotten found on Google more organically;
- Created content that will never disappear from the internet;
- Earned trust from people without having gone into their homes yet; and
- BONUS: Made monthly pocket change from Google.
So how did he do it? Check out his post to find out! This could be especially useful if you\’re planning on starting a YouTube channel