You\’ve been working on hard on your HVAC website, and you\’ve got your pages the way you want them, and you\’re blog posts are doing really well, too. But then, one day, the traffic going to one of your pages or a blog post suddenly jumps, and you\’re shocked on how or why this happened, […]

Social media can be a godsend for all sorts of businesses, and the HVAC industry is no different. Facebook is a social media platform that has been quite popular, and is a great place to advertise your business. It\’s one thing to have a regular page for HVAC, but have you ever thought about creating […]

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank. In this Whiteboard Friday, Cyrus Shepard explores if Google\’s E-A-T is a real ranking factor, making your E-A-T goals SMART, and […]

We’ve gotten used to seeing plenty of snippets displayed in Google’s search results for a while now, but it seems that those snippets aren’t showing quite as often as they used to. Several different SERP tracking tools have noticed that Google isn’t showing featured snippets as often as they used to. The tools track a […]

As of April 1, Google will be moving Showcase Shopping Ads to product Shopping ad groups. As part of the change, any Showcase ads and ad groups that you had will be removed, although users will still be able to access their performance data. Read more about this news here.

2020 was a crazy year, and I think we can all agree on that. There are things we all wish we could forget about. And it seems that that is exactly what happened on Twitter. According to the stats provided by Tweet Deleter, people were second guessing themselves, because there were a good amount of tweets being […]