Google Won’t Build Or Use Alternate Identifiers To Track Users Across The Web
By Scott Davenport |
According to a recent announcement, Google will not build or use identifiers, while doubling down on Federated Learning of Cohorts (FloC) as as a way for an advertiser to reach their intended audience. After doing some testing, Google said that “advertisers can expect to see at least 95% of the conversions per dollar spent when […]