Google Won’t Provide Alternate Data Tracking Options When Third Party Cookies Go Away

As this news may have reached a number of us, Google is phasing away third party cookies. Despite any speculation around potential replacements of these cookies, Google won’t provide a way to maintain the same kind of data tracking after cookies go away.

As explained by Google:

“We continue to get questions about whether Google will join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Read here for more details.