Setting and keeping SEO expectations can be a challenge for marketers in the HVAC industry. In fact, holding yourself or your business to a certain set of SEO expectation can be difficult for anybody, regardless of the market or industry. In the following Search Engine Journal video podcast, Grant Simmons, the Director of ClickFluent Consulting, […]

According to Google, “promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer.” With promotion extensions, you can provide additional information, letting people take action right from the search results. They can give your ads more […]

Typically, the programming language JavaScript is used to help modern websites become richer and more engaging for users. The downside of JavaScript is that it can create performance issues for your website. In this episode of Ecommerce Essentials, Alan Kent – Developer Relations Engineer – speaks to six tips related to JavaScript libraries and frameworks […]

These days, your business website needs SEO more than ever. Thanks to the likes of the pandemic, we are seeing a higher number of people moving online, making more business and purchasing decisions through online websites more than ever. As I’ve discussed on multiple blog posts in the past, SEO can give you the answer […]

When it comes to social media, it isn’t just about the amount of followers you have. It’s how engaged your audience is with you and your brand. Are your followers commenting on your posts? Do you see some accounts engaging with you a lot, while others just sit in the background not saying or doing […]

There are a lot awesome metrics that SEO can take advantage of in order to measure the success of their strategies. But is there a better way you could be using them than how you currently are? In this episode of Whiteboard Friday, Tom shows us how we can use these metrics as part of […]