These days, your business website needs SEO more than ever. Thanks to the likes of the pandemic, we are seeing a higher number of people moving online, making more business and purchasing decisions through online websites more than ever.
As I’ve discussed on multiple blog posts in the past, SEO can give you the answer to customer questions, as well as getting an increase in visibility and traffic to your website. SEO contributes to your industry authority, which leads to brand trust, which lead to brand loyalty. Search engine optimization is the most viable way to understand and reach those customers.
Why is SEO growing in importance more than ever?
Sam Hollingsworth has written about fifteen reasons as to why businesses require SEO in order to take their brands further into the future of success.