In this Search Engine Journal video, Amanda Zantal-Wiener, SEJ’s new Editor-In-Chief, talks with Loren Baker to discuss a number of things, including her role, content strategy and leadership. They also discus how a solid content strategy coupled with a strong editorial team can truly empower and inspire your team.

Modern technology has advanced far enough for a number of improvements to happen in the HVAC world. One of the biggest and popular advancements the increase in automation systems for both building and home systems, including the ones that involve heating and air systems. We\’ve realized a long time ago with anything in life is […]

We’ve heard the saying that a picture is worth a thousand words, but what if we start talking about video? In that case, we should multiply that by a thousand. This is the basis of video marketing. Video marketing is a powerful and effective form of marketing that can engage your audience. Once you’ve seen […]

Have you ever though about how you could use LinkedIn’s Sales Navigator platform to be a beneficial part of your process? If so, you will want to check out LinkedIn’s new infographic which covers how a fictional sales manager makes use of the Sales Navigator platform in order to maximize his lead opportunities, and optimize workflow with his team. […]

If you\’re curious to learn more about how to market your business over social media, this post should help point you in the right direction. In this case, we know you can learn how to market through social media from sources like YouTube and articles, but how many of us have thought about using good […]

If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]