For a basic cross-platform advertising definition, you can think of it in the sense of any other advertising campaign, except it straddles multiple channels, including the likes of radio, TV, paid search, social media, and the like. If you focus on just one thing, you are seriously missing out. As an example, only about two […]

On many social media platforms, there are usually an easy way of unfriending or removing people from your friend/connection list. On Facebook, you just find that person’s profile, tap below the friend icon below the cover photo, and tap Unfriend, and you’re good. On Twitter, you find the person who you wish to unfollow, and […]

Are you thinking of branding your business on YouTube? If so, you will certainly be heading in a positive direction regarding your overall marketing strategy. YouTube can be a great place for your brand, no doubt about it. If you utilize YouTube’s capabilities as a part of your marketing strategy, you’ll see a number of […]

Have you ever done a search on a particular query on Google Search one day, found a result you liked, but then when you search for it again the next day, it’s suddenly gone? Somebody clearly had it removed from the results for one reason or another. In this episode of Search Off the Record, […]

You’ve spent years in your industry, and now, you can call yourself an expert in your field of expertise. Perhaps at this point, you’ve thought about writing a book about what you know because you feel you can share that knowledge with others, so you can help out others who are still new or haven’t […]

Managing SEO tasks can require a lot of data. Although a lot of SEO tools that are available out there includes their own analytics packages, it can be awkward to gain a clear picture of your overall situation while jumping between these platforms. This is where Google Sheets can really come in handy. If you […]