There are a lot of businesses out there that may not be familiar with advertising and marketing, so any attempts to put their names out there are met with either mediocre or less than desired results. You, an experience HVAC contractor, you could be experience the same issues. If you don\’t have much experience in […]

If you want to see your marketing efforts pay off, you don\’t want to target just anybody. You want to target the right audience. In the following Ignite Visibility video, you will learn how you can segment your customers to help you nail your audience targeting. In this video, John Lincoln, a digital marketing expert, […]

When a business needs written material, they will usually use either a copywriter or a content writer, who both specialize in creating marketing content for business. Despite the fact that both are ultimately writing material for your business, there is a difference between the two roles. There are many who thing they are the same […]

Do you want more from your SEO efforts? Do you need a marketing boost, as well as drive traffic to your website? In this episode of Search Engine Journal’s SEJ Show, CoFounder and CEO of Schema App Martha van Berkel sits down and talks to founder Loren Baker. Martha shares tips on what structured data […]

Are you looking or a video marketing guide to help you out with your video content marketing campaign? If, so you\’re not alone, as HubSpot said that \”79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.\” […]

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s […]