If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, but it’s also possible that you’ll have a higher chance of experiencing data breaches, as […]

Having an effective content strategy is an important aspect in today’s competitive business environment. Content can help you build trust with your target audience, which will allow you to make a real connection with them. Content is the basis on which you promote your business online. This shouldn’t be a surprise, as we’ve had the […]

It’s not a surprise anymore. We have heard a thousand times about how SEO is a vital digital marketing tool. It’s crucial because it makes your website more visible, allowing more traffic to flow through your website, giving you more opportunities for conversions. But if you’re running a small local business, and all of your […]

For a basic cross-platform advertising definition, you can think of it in the sense of any other advertising campaign, except it straddles multiple channels, including the likes of radio, TV, paid search, social media, and the like. If you focus on just one thing, you are seriously missing out. As an example, only about two […]

On many social media platforms, there are usually an easy way of unfriending or removing people from your friend/connection list. On Facebook, you just find that person’s profile, tap below the friend icon below the cover photo, and tap Unfriend, and you’re good. On Twitter, you find the person who you wish to unfollow, and […]

Are you thinking of branding your business on YouTube? If so, you will certainly be heading in a positive direction regarding your overall marketing strategy. YouTube can be a great place for your brand, no doubt about it. If you utilize YouTube’s capabilities as a part of your marketing strategy, you’ll see a number of […]