If you want to be successful with your PPC campaigns, you first have to focus on great data. But, in order to obtain this data, you need to process it.
3 Paid Media Tools to Help You Process Your Data:
- Triple Whale – a server-side pixel that tracks all your first-party data
- Hyros – use tracking to follow your customer’s journey across channels
- Segment – deliver a unified, personalized experience to your customer
- BONUS: CertaintyTech – media mix bench marketing and forecasting model
In this video, John Lincoln, a digital marketing expert, will share 3 Paid Media Tools to Help You Process Your Data.