Have you spent a good amount of time building your brand over the years? You probably know how difficult it can be to build it from the ground up. But, there is a difference between build a brand and actually capturing your target customer or client is a whole different beast. It doesn’t matter how […]

Keywords are an important part of a successful SEO strategy, and incorporating them into your page content helps search engines understand your website, allowing it to better serve it in the search results. A properly implemented keyword strategy helps your web pages rank higher in the SERPs, which will in tern drive higher quality traffic […]

On January 24th, Twitter launched a beta program called Search Keyword Ads, which was released to all advertisers. According to Twitter, \”advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they […]

On January 24, 2023, version 20.0 of WordPress plugin, Yoast SEO, finally rolled out. What is Yoast SEO? the Yoast SEO plugin, once installed into your WordPress website, acts like a virtual assistant, which will help out by making your site more assessible to users and search engine crawlers by improving your content’s SEO and […]

It’s easy to make mistakes. It’s human nature, after all. You accidently say the wrong thing, you spill your coffee in the morning, you put that red sweater in washing machine with your whites, and now you have pink shirts instead. The same thing can happen with your website’s homepage. There are plenty of things […]

Are you using Google Trends to figure out the latest trends in the HVAC industry? If not, Google Trends can help give you access “to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together).” there […]