Twitter Launches Search Keyword Ads Beta Test To All Advertisers

On January 24th, Twitter launched a beta program called Search Keyword Ads, which was released to all advertisers.

According to Twitter, \”advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.”

“Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.”

Twitter says that the campaigns will optimize for conversion to advertiser websites, and will require advertisers will need to use the integration of the Twitter Pixel or Conversion API to maximize relevance.

The Twitter thread proceeded to say:

\”Existing Keywords targeting will still function as before for all other objectives. Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.\”

Support for other campaign objectives will be expanded upon soon.

Scott Davenport

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