On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could impact your […]

Do your Facebook ads blend into the Facebook scroll feed like just another piece of furniture? You’re not alone. Many HVAC businesses struggle to create ads that resonate with Facebook users. The most important thing to consider is finding a great way to make your ads stand out. The stakes are high in this competitive […]

In this White Shark Media video, you’ll learn all about Google Ads Insights! They share how this powerful tool can add value to your marketing efforts and help you make data-driven decisions. They go over the latest Google Ads Insights, such as Search Term Insights, Asset Insights, Audience Insights, and Change History Insights. This video […]

If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times. But what are core updates, anyway? The following Whiteboard Friday was recorded at SearchLove in October, after three […]

Are you a small business owner in a B2B industry who wants to expand your reach on social media? In this SEMrush video, you’ll learn about insights about what social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, […]

Thanks to all of the crazy drama that we are all witness to at Twitter, there are a lot of folks who are thinking about using other options. One of the major options for many of these people have looked into is LinkedIn. Because people in general have begun to switch over to the LinkedIn […]