When it comes to marketing, PPC is something you want to make sure you invest time and money into when advertising your HVAC business. If you\’re not sure about the value of Google Ads (or Microsoft Ads), then here are some of the benefits of using PPC advertising: Offers quick entry. Results are easy to […]

It\’s true that header tags are an important aspect of SEO. Google, along with other search engines like Bing, uses these headers to quickly crawl through a page and determine how to rank your content. It helps Google discern your content and even helps people read more efficiently. Plus, by including a variety of headers […]

Hw should you market your HVAC business in 2022? So much has changed since the pandemic hit us in 2020, it has really changed how we do marketing, and just about every other aspect of our lives. A lot of the digital marketing strategies that you used before might not always work as we move […]

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!

There is a debate going round that questions whether or not your business website\’s IP address is a ranking factor for Google. There are some who believe that your IP address does affect how well you do on Google, while others say the opposite. As an example, Woorank says: \”Your website\’s IP address has little […]

Ever since the beginning of the pandemic in early 2020, a number of things have certainly have gone out of whack, including how we work, receive health care, how we learn, parent, socialize, and more. One of the things that has been affected by the introduction of COVID is how we market our brands and […]