Archive

Month: December 2021

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The Past, Present, And Future Of Robots.txt

A robots.txt file allows search engine crawlers which ULRs the crawler can access on a website. Basically, this happens so that your site doesn\’t get overloaded with requests. What robots.txt doesn\’t do is keep a web page out of Google. In order to that, you would block indexing with noindex or password-protect them. In this […]
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How to Choose a Color for Your Website (Infographic)

This may seem a bit odd, but picking the right color for your business website is an important part of your site\’s design. One reason why it\’s an important aspect is that the right colors make your website visually appealing and more welcoming to your visitors. Color is how you balance both the function and […]
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How Do You Use Google Sheets For Web Scraping And Campaign Building?

If you\’ve been in doing SEO for a while now on your HVAC site, there\’s a chance you had to extract data from a specific website or websites with the purpose of collecting data for ad creation content creation, among other things. In this case, having a simple and clean way to import that data, […]
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How to Run Ads On Linkedin (In 5 Easy Steps)

Have you decided to finally advertise your HVAC business on LinkedIn, or have you already gotten started? With LinkedIn, you can track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn provides a lot of benefits for advertisers, such as an expansive audience to multiple ad formats to accurate audience data. […]
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A Technical SEO Guide To Advanced Core Web Vitals

As we see 2021 close down, and we welcome the coming of 2022, it\’s a good idea to look back on on the last year. We will be taking a look at useful content from the SEO side of the internet, a post by Search Engine Journal where they take an in-depth look into their […]
wordpress, blogging, writing

How to Write a Blog Post From Start to Finish

A big reason every company out there needs a blog is so they can increase their visibility. The more content you create for your blog, the better the chances you have to show up in search engines and drive organic traffic to your website. Blogs can provide the perfect platform to strengthen your SEO strategy. […]
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