When it comes to marketing, PPC is something you want to make sure you invest time and money into when advertising your HVAC business. If you’re not sure about the value of Google Ads (or Microsoft Ads), then here are some of the benefits of using PPC advertising:
- Offers quick entry.
- Results are easy to measure and track.
- Works well with other marketing channels.
- Provides a wealth of useful data.
But just like many other things, you will find a variety of different trends in the PPC arena of SEO. In this situation, what would you consider the most important PPC trends we will be facing over the next year?
Search Engine Journal has been covering PPC trends for a handful of years now, and they’re back with the latest iteration of this annual happening. They reached out to some PPC experts to see what they think are going to be the biggest trends of 2022.
SEJ has listed the top ten PPC trends you’ll want to know about for 2021 according to 23 different experts!