Anybody who uses search engines knows Google uses links like votes. But not all links are considered to be equal. A link that leads to a website that is generally considered competent and trustworthy, or it’s not. These types of credible and trustworthy links will usually get more clicks, while the others don’t.
In order to build high quality links, you really need to make sure you’re creating content that people will want to read. You want to make sure that your content is newsworthy, and that that content is new or currently relevant.
Unfortunately, not every brand can cover breaking news the moment it breaks, but there are ways you can participate in newsworthy conversations, and one way would be surveys.
Amanda Milligan of Moz will take us through how we can take advantage of surveys to add value to conversations.