When a business needs written material, they will usually use either a copywriter or a content writer, who both specialize in creating marketing content for business. Despite the fact that both are ultimately writing material for your business, there is a difference between the two roles. There are many who thing they are the same […]

Are headers important? Of course they are! They are big part of your overall on-page SEO strategy because search engines use them to quickly crawl through a page and determine how to rank your content. They also helps people read more efficiently. Over all, 6 out of 10 people only look at the headlines when deciding […]

Do you write the content for your HVAC business or the one you work for? In that case, it makes you a content writer, but does that make you a marketer? Not necessarily. Content writing is the execution of content marketing ideas by creating content that will be used in web pages, blogs and social […]

It seems that the most important reason why blogging is an important aspect of your business is that it gives you the chance to create relevant content for your target audience. By using your blog as a marketing strategy, you can push traffic to your website. This is why it\’s important to make the blog […]

A blog can be extremely useful to any website, as it can have useful content that can be a trusted source of information for your audience and customers. If you can create posts about topics that are found interesting by your audience, it will show them that you’re more than just a robotic business that […]

Conversion copy is an intentional data-driven method to write text that gets readers to take a particular action. With conversion copywriters write advertisements, web copy, email newsletter campaigns, and sales funnels. With this type of copywriting, business owners are able to obtain invaluable insight into their sales funnels and their customer personas. Good SEO writing […]