Are headers important? Of course they are! They are big part of your overall on-page SEO strategy because search engines use them to quickly crawl through a page and determine how to rank your content. They also helps people read more efficiently.
Over all, 6 out of 10 people only look at the headlines when deciding to share an article. They won’t even read it. This can bad for those writing articles and blog posts, as less than half will actually read the shared content.
Writing a great headline isn’t an exact science, but there is data out there that confirms that provides clues as to what makes a headline great.
Check out Search Engine Journal’s tips on how to write headlines and win over readers, earning you more clicks!