What is high quality content blog content? It’s content that helps a person answer a question they may have, solve a problem, entertain, or give information that will satisfy. This kind of content is written to be clear and accurate, and is easy to share or reference. Now, it’s important to make sure that every […]

What is the one thing that holds the link between your landing pages and all of your potential customers and clients? Simply put, it\’s how it\’s written. The way that you write can literally be the one thing that causes people to want to come over to check out your content, purchase a product or […]

When your business is faced with a project that just can’t be completed by yourself, there’s a chance you would hire out to help get it completed while you work on other important things. It’s important to hire somebody who does a particular type of project for a living, someone who has expertise and experience […]

When a business needs written material, they will usually use either a copywriter or a content writer, who both specialize in creating marketing content for business. Despite the fact that both are ultimately writing material for your business, there is a difference between the two roles. There are many who thing they are the same […]

Are headers important? Of course they are! They are big part of your overall on-page SEO strategy because search engines use them to quickly crawl through a page and determine how to rank your content. They also helps people read more efficiently. Over all, 6 out of 10 people only look at the headlines when deciding […]

Do you write the content for your HVAC business or the one you work for? In that case, it makes you a content writer, but does that make you a marketer? Not necessarily. Content writing is the execution of content marketing ideas by creating content that will be used in web pages, blogs and social […]