Do you write the content for your HVAC business or the one you work for? In that case, it makes you a content writer, but does that make you a marketer? Not necessarily.
Content writing is the execution of content marketing ideas by creating content that will be used in web pages, blogs and social media. Marketers are tasked with the responsibility of researching analyzing a market prior to creating, communicating, delivering and exchanging products or services that have values to their respective target audiences.
With content creation, you’re creating content that doesn’t generate traffic. But if you can move beyond that and generate traffic, you’ve upgraded to a marketer. Now, you’re bringing people to your website, where you’ll have a greater chance of getting more clients than you can imagine.
In this Neil Patel video, he teaches us how to stop being just a content writer and how to become a marketer.