SEOs and content writers play vital roles in the online marketing landscape, particularly in the HVAC business industry. HVAC SEOs specialize in optimizing websites to achieve favorable rankings in search engine results pages (SERPs), ensuring increased visibility for HVAC businesses. On the other hand, content writers are responsible for crafting compelling and informative content that appears on these HVAC websites.
However, there can be instances where these two crucial functions appear to clash. HVAC SEOs often prioritize keyword research and technical SEO aspects, while content writers concentrate on generating top-notch, engaging content for the HVAC industry. This divergence in focus can create a gap between the two teams, potentially hampering the overall success and performance of an HVAC business website.
| Create good briefs Purpose of the page The key message Keyword Clusters Undo wrong thinking | Editorial and UGC Impact on EEAT Value and risks Moderation and guides |
| Train the writers How search works Importance of relevancy Keyword research tools Search intent/SERP analysis EEAT AI | Getting buy-in Dismiss “SEO copy” What content needs SEO Access to data Impact of their work SEO should impower |
