What social networks would you typically suggest to others for B2C or B2B businesses? We can assume that some of the suggestions would include Facebook, LinkedIn or Instagram. Thanks to the newer and/or bigger social rivals, it’s easy to overlook Twitter sometimes. But it’s a wise idea to not forget about it, since Twitter is […]

Twitter, the micro-blogging platform, is ever growing and developing, but what is your strategy regarding getting more followers? We know that having a good-sized following is a reflection of your brand’s popularity. Having a lot of Twitter followers can have its advantages, so thinking of ways to gain Twitter followers over time is something you […]

There will be many marketers that will tell you that there is a strong importance to using Twitter as a lead generating resource, and is an important component of your community building strategy. With Twitter advertising, your lead generation will be pushed to the next level, as the social platform has become reached the same […]

Imagine how things were before the invention of social media platforms like Twitter. If you wanted to get your message out to your audiences, you had to put your ads in magazines, newspapers, and television commercials. Those did help get your message out, but not always to the right person, at the right time. But […]

If you’ve been on Twitter for a while, you’ve probably noticed a number of people running polls from time to time. I’ve done it a number of times on my own personal Twitter account over the years. Twitter polls can really help glean valuable insights from others that you can use for your own business […]

When was the last time you reviewed your business’ Twitter bio? In 280 characters, you can create a powerful message to all of your followers. Sure, the things you write in your tweets can be an important factor in how well people perceive your online Twitter presence, but people do more than just read your […]