In every market, industry and business, you’ll find somebody who wants to be considered a thought leader, but what exactly is a thought leader? According to the Oxford Dictionary, thought leadership is defined as “the practice of developing important new ways of thinking that influence others.” SEMrush says that thought leadership is “the delivery of authentic and genuine […]

You might be wondering – what exactly is thought leadership, and how does it affect search rankings? Thought leadership isn\’t exactly something new, and has become a commonplace thing when talking about content marketing and public relations tactics. The Oxford Dictionary defines it as “the practice of developing important new ways of thinking that influence […]

Recently, LinkedIn released a brand new guide meant to build up a more successful way to deal with expanding impact and ultimately build brand relationships. LinkedIn calls this guide the Flywheel of B2B Thought Leadership, and was created along with Edelman in order to give a clear explanation of how specific though leadership content processes can […]