Business-to-business (B2B) marketing in the HVAC industry requires a specialized approach to reach and convert businesses instead of individual consumers. To effectively engage with B2B customers in the HVAC industry, it’s important to tailor your marketing strategy to their specific needs and interests. This involves gaining a deep understanding of your target audience in the […]

If you haven\’t created your target persona yet, and they aren\’t driven by data, you\’re missing out. In this video, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona. Here are the three steps you can take to gather data:

It seems that everything online, just like in real life, is constantly changing, and that includes the email marketing tactics that you use to marketing your business. Despite that though, one of the things that haven’t changed is how important targeted email marketing is. Regardless of changes we see in our marketing tactics, email marketing […]

These days, it seems we\’re moving away from traditional television, and moving towards more streaming services. We\’re watching our entertainment through the likes of YouTube, Netflix, Hulu, Disney+, and the like, and this has caused the way companies market to change how they do things. This has caused quite a challenge on how HVAC contractors […]

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? When you select the Targeting option in your campaigns or ad groups, you allow Google Ads know exactly who you want to reach in your advertising or where to show […]