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Targeting

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HVAC Contractors Can Target Consumers Via Streaming Services

These days, it seems we’re moving away from traditional television, and moving towards more streaming services. We’re watching our entertainment through the likes of YouTube, Netflix, Hulu, Disney+, and the like, and this has caused the way companies market to change how they do things. This has caused quite a challenge on how HVAC contractors …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? When you select the Targeting option in your campaigns or ad groups, you allow Google Ads know exactly who you want to reach in your advertising or where to show …

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