PPC Audience Strategy – Targeting VS Observation

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When it comes to setting audience strategy in PPC, there are two key components:

  • Targeting
  • Observation

What is the difference between targeting and Observation settings?

When you select the Targeting option in your campaigns or ad groups, you allow Google Ads know exactly who you want to reach in your advertising or where to show up.

When you use the Observation setting, the reach of your campaign or ad group is not affected. 

There are times when people are confused between targeting and observation settings.

You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain criteria without restricting the reach of your campaign (for campaign-level targeting) or ad group.

Over on Search Engine Journal, Brooke Osmundson wrote a guide that takes us through the key differences in Targeting and Observation settings, and where they can be found in both Google Ads and Microsoft Ads.

Read More Here

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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